Areas of Expertise
Art Direction
Branding
Packaging
Motion Design
Hello there! I'm Weijie Wang, an Art Director and Designer currently based in Zurich. My expertise spans across art direction, graphic design, and product design, nurtured through my academic journey and professional experiences.
My journey began at CAFA, where I earned my Bachelor's degree in Visual Communication Design. Subsequently, I embarked on an intensive program at ECAL in Switzerland, immersing myself in the world of luxury brands and artisans, collaborating with esteemed names such as Vacheron Constantin, Hermes, and Reuge. Following this enriching experience, I ventured to a creative agency DFROST in Germany, where I continued to cultivate my craft, collaborating with renowned international and Swiss brands like Swarovski, Victorinox, Beldona, and Barbor.
Returning to China, I dedicated myself to contributing to creative projects and enhancing brand diversity. Notably, I spent four impactful years at The Beast, where I played a pivotal role in creating popular products and shaping brand identities. More recently, I've been deeply involved in spearheading 360° campaigns for La Mer, the prestigious skincare brand. From conceptualization and key visual mockups to comprehensive guideline development, I've been instrumental in crafting visually captivating narratives that resonate across diverse platforms.
Email
weijiewangcreate@gmail.com
Phone
+41 (0) 76 616 92 31