In 2023, for the Chinese Valentine's Day campaign titled "Two Hearts, One Miraculous Love," the love of La Mer meets the romance of the French Riviera. I acted as the Assistant Creative Manager, overseeing the entire process from concept to packaging, including TOA design, with a special emphasis on Twilly. This project received praise internally, resulting in enthusiastic orders from global regions.

This project enriches the brand image and serves as an important step in the brand's gifting strategy. It also sets the tone for the upcoming Love Days (Valentine's Day, Chinese Valentine's Day) for the entire brand.

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