The new campaign for La Mer's age-fighting duo emphasizes its moisturizing and anti-aging effects, ensuring its leading position in the high-end skincare category. The entire visual accentuates a more energetic and vibrant appearance. I was involved in conceptualizing this campaign, providing art direction, creating the social media guidelines, and later implementing its application in various social media scenarios.

Film Director: Raphael Hache
KV Photographer: Anthony Cotsifas
Still Life Photographer: Zhongjia Sun